IPO Overview
Established in 1970, Simca Advertising Limited is a leading provider of Out-of-Home (OOH) advertising services, primarily operating in Mumbai and Maharashtra. The company offers a comprehensive range of solutions including hoardings, gantries, bus panels, bus shelters, kiosks, utilities, vinyl signage, and digital LED displays. With a portfolio of over 100 strategically located media assets in high-traffic zones, the company delivers 24/7 brand visibility, ensuring maximum audience reach and effective brand recall.
The company is now launching its SME IPO on the NSE Emerge platform, aiming to raise ₹58.04 crore through a fresh issue of 31,71,600 equity shares. The price band is set at ₹174 to ₹183 per share. The IPO opens on 8 May 2026 and closes on 12 May 2026, with listing expected on 15 May 2026 on the NSE SME platform.
IPO Detailed Information
Issue Details
| Parameter | Details |
| IPO Type | Book Built – SME |
| Listing Exchange | NSE SME (Emerge) |
| Anchor Bidding Date | 07 May 2026 |
| IPO Open Date | 08 May 2026 |
| IPO Close Date | 12 May 2026 |
| Allotment Date | 13 May 2026 (Expected) |
| Refund Initiation | 14 May 2026 |
| Credit to Demat | 14 May 2026 |
| Listing Date | 15 May 2026 (Tentative) |
| Price Band | ₹174 – ₹183 per share |
| Face Value | ₹10 per share |
| Lot Size | 600 shares |
| Minimum Investment (Retail) | ₹2,19,600 (2 lots = 1,200 shares) |
| Minimum Investment (HNI) | ₹3,29,400 (3 lots = 1,800 shares) |
| Issue Size | ₹58.04 crore |
| Fresh Issue | 31,71,600 shares (₹58.04 crore) |
| Offer For Sale (OFS) | Nil |
Note: The entire IPO is a fresh issue — no offer-for-sale component. All proceeds go directly to the company.
Issue Break-up
| Category | Allocation |
| QIB (Including Anchor Portion) | 9,27,000 Equity Shares |
| Non-Institutional Bidders (NII/HNI) | 10,29,600 Equity Shares |
| Individual Bidders (Retail) | 10,56,000 Equity Shares |
| Market Maker | 1,59,000 Equity Shares |
OFS / Selling Shareholders
There is no Offer For Sale (OFS) in this IPO. The entire issue is a fresh issue — all IPO proceeds will be received directly by the company for business expansion purposes.
Objects of the Issue (Fund Utilization)
The company plans to use the IPO proceeds as follows: ₹12.72 crore for purchase and installation of LED screens, ₹5.00 crore for strategic collaboration with Capital World Media Services Private Limited (CWM) for monetization of 20 LED digital advertising screens, ₹23.50 crore for incremental working capital requirements, and the remainder for general corporate purposes and issue-related expenses.
- Purchase and installation of LED screens — ₹12.72 crore
- Strategic collaboration with CWM for 20 LED digital advertising screens — ₹5.00 crore
- Incremental working capital requirements — ₹23.50 crore
- General corporate purposes — remaining proceeds
Lead Managers & Registrar
- Book Running Lead Manager: Socradamus Capital Private Limited
- Registrar to the Issue: MUFG Intime India Private Limited
- Email: [email protected]
- Website: www.in.mpms.mufg.com
Promoters & Management
The promoters of the company are Mr. Fahim Batliwala and Mrs. Ashma Fahim Batliwala. Mr. Fahim Batliwala serves as the Chairman, Managing Director, and Promoter of the company, and brings extensive experience in delivering high-impact outdoor advertising solutions and building strong execution capabilities in the OOH sector.
Company Details
Simca Advertising Limited operates in the Out-of-Home (OOH) advertising segment, offering hoardings, gantries, kiosks, and digital media solutions across high-traffic locations in Mumbai and Maharashtra. The company serves clients across multiple sectors including advertising agencies, real estate, entertainment, lifestyle, insurance, and government organisations.
Sectors Served:
- Advertising Agencies
- Real Estate
- Entertainment & Media
- Fashion & Lifestyle
- Banking & Insurance
- Government Organisations
Key Products & Services:
- Static Hoardings & Billboards
- LED Digital Displays & DOOH Screens
- Gantries & Pole Kiosks
- Bus Panels, Bus Shelters & Transit Media
- Vinyl Signage & Wall Wraps
- Event Sponsorships & Brand Activation Campaigns
Key Capabilities:
- Portfolio of over 100 strategically located media assets in high-traffic zones, delivering 24/7 brand visibility and maximum audience reach.
- End-to-end campaign execution spanning both traditional OOH and Digital OOH (DOOH) media
- Customised campaigns designed as per client’s chosen locations and requirements
Geographic Presence:
- Primarily Mumbai Metropolitan Region (MMR) and Maharashtra
- Key locations: highways, commercial hubs, and dense urban zones
Financial Snapshot
| Period | Revenue (₹ Cr) | PAT (₹ Cr) |
| FY24 | ₹49.31 | ₹5.78 |
| FY25 | ₹75.09 | ₹9.98 |
Key Financial Metrics
- Revenue grew from ₹49.31 crore in FY24 to ₹75.09 crore in FY25 — a strong growth of ~52% YoY. PAT grew from ₹5.78 crore to ₹9.98 crore — a growth of ~73% YoY.
Company Strengths
- Established presence since 1970 with a portfolio of over 100 strategically located media assets in high-traffic zones across Mumbai and Maharashtra.
- Strong revenue and profit growth — 52% revenue growth and 73% PAT growth in FY25 over FY24
- Asset-light business model with strong location presence and a diversified client base across multiple sectors.
- Expanding into Digital Out-of-Home (DOOH) advertising — a high-growth segment driven by urbanization and digital media adoption
- Diversified client base across private and government sectors — reduces dependence on any single industry
- Entire IPO is a fresh issue — all proceeds directed toward LED screen expansion and working capital, with no promoter exit
Key Risks & Challenges
- The company is relatively new in its current incorporated form and operates in a competitive and cyclical advertising industry with dependence on continuous brand spending.
- Heavy geographic concentration — operations primarily limited to Mumbai and Maharashtra, with limited pan-India presence
- Revenue is dependent on advertiser sentiment, which can be adversely impacted during economic slowdowns
- Strategic collaboration with Capital World Media Services (CWM) for 20 LED screens introduces third-party execution risk
- SME IPO liquidity risk — limited secondary market trading volumes on NSE SME platform
- Transition from traditional OOH to DOOH requires continuous capital expenditure in LED screen infrastructure
Disclaimer:
This document is for informational purposes only and should not be considered as investment advice. Investors should read the Red Herring Prospectus (RHP) carefully and consult a financial advisor before investing in any IPO. Market investments are subject to risk.
