Zebra Technologies, a global leader in connected frontline solutions, has unveiled its new AI-powered retail solutions aimed at revolutionizing how store employees operate and enhancing the overall customer experience. The announcement was made at the NRF 2026 Retail Event, drawing attention from major retailers and tech enthusiasts worldwide.
AI-Powered Solutions for Frontline Staff
Zebra’s latest innovations focus on empowering retail frontline employees with smarter, faster, and more efficient tools. The solutions include:
- TC501 and TC701 Handheld Mobile Computers:
These devices feature AI-native capabilities, enabling faster and more accurate scanning, data capture, and real-time location tracking. With AMOLED displays and advanced imaging engines, the devices improve operational efficiency in busy store environments. - Frontline AI Suite:
A comprehensive AI software platform, the suite includes:- Frontline AI Enablers – AI models that analyze data directly on the device.
- Frontline AI Blueprints – Predefined workflows for tasks like shelf checks and delivery management.
- Zebra Companion – An AI assistant providing real-time guidance to staff.
- Additional Innovations:
- ShareCradle: A modular charging system for devices.
- SP20 Single-Plane Scanner: Faster and more accurate checkout scanning.
- Workcloud Sync & Task Management: An integrated platform for communication, collaboration, and task management.
How Retailers Benefit
Zebra’s AI solutions are designed to bring measurable improvements to retail operations:
- Enhanced Customer Experience: Staff can quickly access product information, pricing, and availability to serve customers efficiently.
- Increased Operational Efficiency: Automation of tasks like inventory tracking and shelf audits saves time and reduces errors.
- Real-Time Insights: Retailers gain immediate access to inventory data and customer trends, enabling data-driven decisions.
About Zebra Technologies
Zebra Technologies Corporation (NASDAQ: ZBRA) is a global company that provides connected frontline solutions including hardware, software, and analytics tools. Serving sectors such as retail, logistics, healthcare, and manufacturing, Zebra is known for its expertise in digitalizing physical operations, like barcode scanning and asset tracking. The company operates in over 100 countries and counts many Fortune 500 companies among its clients.
Recent Collaborations and Developments
- Retail Cloud POS with Salesforce: Zebra partnered with Salesforce to launch Retail Cloud POS on Android, giving retailers real-time insights into customer interactions.
- GenAI Collaboration with Tiger Analytics: Zebra is working on AI-driven solutions to further enhance frontline productivity and customer experience.
- Studies on AI Impact:
- 87% of retailers see GenAI as a game-changer in loss prevention.
- Automation in workflows could improve productivity by up to 20%.
Outcome
Zebra Technologies’ new AI solutions are poised to redefine retail store operations. By integrating AI at the frontline, stores can serve customers faster, reduce operational errors, and enable staff to focus on high-value tasks. This launch marks a significant step in bringing intelligence and efficiency to retail operations, giving Zebra a leading edge in the global retail technology market.
Source: businesswire
