B.A.G. Convergence IPO Overview
B.A.G. Convergence Ltd. is launching an SME IPO to raise ₹48.72 crore by offering 56,00,000 equity shares at a price band of ₹82–₹87 each. The issue opens on September 30, 2025, and closes on October 3, 2025. The IPO proceeds will be used for business expansion, content creation, brand building, and general corporate purposes. Shares will be listed on NSE SME platform on 8 October 2025.
B.A.G. Convergence GMP Status
| GMP (₹) (grey market premium) | IPO Price (₹) |
| 0 | 82-87 |
| Last Updated: 6 Oct 2025 | |
| 📌 Note: The above GMP data is unofficial and has been collected from multiple sources including grey market dealers and market observers. It is provided purely for informational and educational purposes. Please consult your financial advisor before making any investment decisions. | |
IPO Basic Detail
B.A.G. Convergence Core Business & Overview
B.A.G. Convergence Limited is a digital media company established in 2007, specializing in content creation, distribution, and technology-driven media management. The company operates several platforms, including News24, E24, and Auto24, across various digital channels such as websites, mobile apps, social media, YouTube, and connected TV platforms.
Core Operations
B.A.G. Convergence offers a range of services to broadcasters, including:
- Digital Transition: Assisting traditional broadcasters in transitioning to digital platforms.
- Content Production: Creating and distributing content across various digital channels.
- Technology Solutions: Providing technology-driven media management services.
The company has partnered with major tech firms like Google and Samsung to expand its digital footprint.
Strengths
- Established Brand: With over a decade in the industry, B.A.G. Convergence has built a strong presence in the digital media landscape.
- Diverse Content Portfolio: The company offers a wide range of content, including news, entertainment, sports, and regional programming, catering to diverse audiences.
- Strategic Partnerships: Collaborations with leading tech companies enhance its technological capabilities and market reach.
Risks
- Market Competition: The digital media industry is highly competitive, with numerous players vying for audience attention and advertising revenue.
- Technological Challenges: Rapid technological advancements require continuous investment in infrastructure and innovation to stay relevant.
- Regulatory Changes: Changes in digital media regulations could impact operations and profitability.
Financial Performance Overview (₹ in Crore)
| Financial Metric | FY 2022 | FY 2023 | FY 2024 |
| Revenue | 22.32 | 24.78 | 29.92 |
| Profit | 2.64 | 4.99 | 8.05 |
| Assets | 12.72 | 11.57 | 18.33 |
Revenue
- FY 2022 to FY 2023: Revenue increased from ₹22.32 Cr to ₹24.78 Cr, a growth of 11%, indicating steady business expansion.
- FY 2023 to FY 2024: Revenue jumped from ₹24.78 Cr to ₹29.92 Cr, a growth of 20.7%, reflecting stronger demand and effective monetization of digital content.
Profit
- FY 2022 to FY 2023: Profit nearly doubled from ₹2.64 Cr to ₹4.99 Cr, a 89% growth, suggesting improved operational efficiency and better cost management.
- FY 2023 to FY 2024: Profit further increased to ₹8.05 Cr, a 61% growth, showing that revenue growth is translating effectively into profitability.
Assets
- FY 2022 to FY 2023: Assets decreased slightly from ₹12.72 Cr to ₹11.57 Cr, which may indicate optimized asset usage or asset sales.
- FY 2023 to FY 2024: Assets rose sharply to ₹18.33 Cr, a 58% increase, suggesting investments in expansion, technology, or content acquisition.
Disclaimer:
The above IPO analysis and financial data are based on information provided by the company in its official documents. For complete details, please refer to the Red Herring Prospectus (RHP) linked above. Investors are strongly advised to consult their financial advisor before making any investment decisions.
