Hindustan Unilever Limited (HUL) has acquired the remaining 49% stake in OZiva for ₹824 crore, making it the 100% owner of the fast-growing health and wellness brand. This move comes as part of HUL’s strategy to focus on high-growth categories in nutrition, plant-based proteins, and supplements.
At the same time, HUL has sold its 19.8% stake in Nutritionalab — owner of the Wellbeing Nutrition brand — to USV Private Limited for ₹307 crore. Both transactions are expected to be completed by March 31, 2026, subject to regulatory approvals and customary closing conditions.
“This acquisition strengthens our focus on the health and wellness segment, which is growing rapidly in India. Owning 100% of OZiva will allow us to accelerate innovation and expand our offerings to consumers,” said a HUL spokesperson.
What the Deal Means
Earlier, HUL held 51% of OZiva, while the remaining 49% was owned by founders and other investors. With this full takeover:
- HUL now has complete control over strategic and operational decisions.
- The company can scale OZiva faster using its vast distribution network, marketing expertise, and manufacturing capabilities.
- HUL can focus on fewer but bigger growth bets, prioritizing brands with high potential in health and wellness.
About OZiva
Founded as a D2C (direct-to-consumer) startup, OZiva offers:
- Plant-based protein powders
- Vitamins and minerals
- Nutritional supplements
- Beauty and wellness nutrition products
The brand has gained popularity among fitness-conscious and health-focused consumers in India and has seen revenue of around ₹480 crore in 2025, growing over 130% in the last two years.
Strategic Implications for HUL
- Health & wellness is a fast-growing market in India, driven by increasing awareness about fitness, nutrition, and immunity.
- Selling its stake in Wellbeing Nutrition shows HUL is streamlining its portfolio, focusing on brands with maximum growth potential.
- With full control over OZiva, HUL can launch new products, expand retail presence, and improve margins through scale.
Investor & Market Outlook
Industry analysts say that this move positions HUL as a dominant player in the nutrition and wellness sector, complementing its existing portfolio of FMCG brands. Investors can expect:
- Stronger revenue contribution from the health and wellness category in HUL’s upcoming quarterly results.
- Increased marketing and product innovation for OZiva under HUL’s ownership.
- A clear focus on fast-growing, high-margin brands, which may enhance overall profitability.
In short: HUL’s acquisition of OZiva’s remaining stake is a strategic move to consolidate its position in India’s booming health and wellness market, while simultaneously exiting smaller, non-core investments. Consumers can expect more innovative products and wider availability of OZiva’s offerings across India.
Source: HUL News
