In a major development in the global event technology space, Cvent, a leading meetings and events software company, has announced the acquisition of ON24 in an all-cash deal valued at approximately $400 million. The acquisition marks a significant consolidation in the fast-growing digital and hybrid events market.
Following the announcement, ON24’s stock surged sharply, reflecting strong investor approval of the deal. Once completed, ON24 will become a privately held company and will be delisted from public markets.
Latest Deal Update
- Cvent and ON24 have entered into a definitive acquisition agreement
- The deal is structured as an all-cash transaction
- ON24 shareholders will receive $8.10 per share
- This represents a premium of over 60% compared to ON24’s recent closing price
- The transaction is expected to close in the first half of 2026, subject to regulatory and shareholder approvals
After the announcement, ON24 shares jumped nearly 36%, signaling strong market confidence in the transaction.
About Cvent
Cvent is a global leader in event management and hospitality technology. The company provides software solutions that help organizations plan, manage, and execute in-person, virtual, and hybrid events.
What Cvent Offers
- Event registration and management tools
- Venue sourcing solutions
- Attendee engagement technology
- Hybrid and virtual event platforms
Cvent serves thousands of enterprise clients worldwide, including corporations, associations, and event organizers.
About ON24
ON24 is a well-known digital engagement and webinar platform, primarily focused on B2B marketing and sales teams.
ON24’s Core Capabilities
- Advanced webinar hosting
- Digital audience engagement tools
- AI-powered analytics
- First-party data insights for marketing performance
ON24 is widely used by enterprise technology, SaaS, and professional services companies to engage audiences and generate leads through digital experiences.
Why Cvent Acquired ON24
The acquisition is strategically aligned with Cvent’s long-term growth goals.
1. Strengthening Digital Engagement
ON24 brings deep expertise in webinars and digital engagement, helping Cvent expand beyond traditional event management.
2. Expanding Hybrid Event Capabilities
As hybrid events become the norm, combining ON24’s digital tools with Cvent’s physical event infrastructure creates a more comprehensive platform.
3. Leveraging AI and Data Analytics
ON24’s AI-driven insights and analytics will enhance Cvent’s ability to deliver data-rich marketing and engagement solutions.
Market Reaction
The strong rally in ON24’s share price following the announcement highlights positive investor sentiment. The premium offered in the deal provides a compelling exit for shareholders and reflects confidence in ON24’s underlying technology and customer base.
Market participants view the transaction as value-accretive and strategically sound.
Impact on the Event-Tech Industry
Positive Implications
- Increased consolidation in the event-tech and webinar market
- Creation of a more integrated, end-to-end engagement platform
- Stronger competition for other digital event and webinar providers
Potential Challenges
- Integration of platforms and technologies may take time
- Regulatory approvals remain a key milestone
- Competitive pressure from emerging event-tech startups
Outcome
Cvent’s acquisition of ON24 underscores the growing importance of digital and hybrid events in enterprise marketing and engagement strategies. The $400 million deal not only strengthens Cvent’s technology portfolio but also signals continued consolidation in the event-tech industry.
While ON24 shareholders benefit from a strong premium, Cvent positions itself as a more powerful, full-spectrum event and engagement platform. The success of this acquisition will ultimately depend on smooth integration and the company’s ability to deliver enhanced value to enterprise customers.
Source: Cvent press
