Novus Loyalty IPO Overview
Novus Loyalty Limited is a technology-driven company that provides loyalty and rewards management solutions for businesses. Its platform helps companies increase customer engagement, retention, and acquisition through digital reward programs and loyalty systems. The company serves industries such as Fintech, E-commerce, Banking, FMCG, Real Estate, and Software companies.
The company is launching its SME IPO on the BSE SME platform, aiming to raise around ₹60.15 crore. The issue consists of a fresh issue of shares along with an Offer For Sale (OFS) by existing shareholders.
The price band is ₹139–₹146 per share, and the lot size is 1,000 shares, making the minimum retail investment around ₹1.46 lakh. The IPO opens on 17 March 2026 and closes on 20 March 2026, with expected listing on 25 March 2026.
IPO DETAILED INFORMATION
Issue Details
| Parameter | Details |
| IPO Type | Book Built – SME |
| Listing Exchange | BSE SME |
| IPO Open Date | 17 March 2026 |
| IPO Close Date | 20 March 2026 |
| Allotment Date | 23 March 2026 (Expected) |
| Refund Initiation | 24 March 2026 |
| Credit to Demat | 24 March 2026 |
| Listing Date | 25 March 2026 (Tentative) |
| Price Band | ₹139 – ₹146 per share |
| Face Value | ₹10 per share |
| Lot Size | 1,000 shares |
| Minimum Investment | ₹2,78,000 (approx) 2 lot |
| Issue Size | ₹60.15 crore |
| Fresh Issue | ₹48.18 crore |
| Offer For Sale | ₹11.97 crore |
| Total Shares Offered | 41,20,000 equity shares |
| Listing | BSE SME |
Issue Break-up
| Category | Allocation |
| Qualified Institutional Buyers (QIB) | ~50% |
| Non-Institutional Investors (NII) | ~15% |
| Retail Individual Investors | ~35% |
| Market Maker | Reserved Portion |
Selling Shareholders (OFS)
The IPO includes an Offer For Sale of 8.2 lakh shares by existing shareholders:
- Mr. Deepak Tomar
- Ms. Sweta Singh
They will partially sell their holdings through the IPO.
Objects of the Issue (Fund Utilization)
The company will use IPO proceeds for:
- Development and enhancement of loyalty platform technology
- Business development and marketing activities
- Hiring manpower and expanding the workforce
- Potential acquisitions and partnerships
- General corporate purposes
Lead Managers & Registrar
- Book Running Lead Manager: Unistone Capital Pvt Ltd
- Registrar to the Issue: KFin Technologies Ltd
Promoters & Management
Promoters of Novus Loyalty Limited:
- Mr. Deepak Tomar
- Ms. Sweta Singh
The promoters have experience in technology solutions, loyalty programs, and digital engagement platforms.
Promoter Holding: High stake before IPO (around 90%+), which will dilute after listing.
Company Details
Novus Loyalty Ltd develops loyalty and rewards management platforms that help companies build customer loyalty programs.
Key Business Services
- Digital loyalty programs
- Rewards and incentive management
- Customer engagement platforms
- Data analytics for customer behavior
Industries Served
- Fintech
- Banking & Financial Services
- E-commerce
- FMCG companies
- Real estate businesses
The company focuses on technology-driven solutions that help businesses increase repeat customers and brand engagement.
Financial Snapshot
| Period | Revenue (₹ Cr) | PAT (₹ Cr) |
| FY25 | ~104.63 | ~3.58 |
| FY24 | ~73.61 | ~2.96 |
The company has shown steady revenue growth and improving profitability over the last few years.
Company Strengths
- Technology-driven SaaS loyalty platform
- Growing demand for customer engagement solutions
- Diversified client base across multiple industries
- Scalable digital business model
- Increasing revenue growth
Key Risks & Challenges
- Highly competitive SaaS and marketing technology sector
- Dependence on corporate clients and long sales cycles
- SME IPO liquidity risk
- Rapid technology changes requiring continuous innovation
Disclaimer
This document is for informational purposes only and should not be considered investment advice. Investors should read the Red Herring Prospectus (RHP) carefully and consult financial advisors before investing in any IPO. Stock market investments are subject to market risk.
