A significant development emerged in the global iGaming industry as TrueLabel announced the integration of SOFTSWISS Sportsbook into its platform. This move is expected to make launching online sports betting services faster and easier for gaming operators worldwide.
The partnership enables companies operating online casinos or gaming platforms to quickly add sports betting features without rebuilding their entire system.
Company Overview
What is TrueLabel?
TrueLabel is a technology provider offering ready-to-launch iGaming platforms. It supplies operators with backend systems, payment solutions, casino management tools, and betting infrastructure, allowing companies to quickly start online gaming and betting businesses.
What is SOFTSWISS?
SOFTSWISS is a global iGaming software provider known for casino platforms, game aggregation services, and sportsbook technology. The company operates across multiple regulated markets and is considered a reliable technology partner in the gaming industry.
What This Launch Means
With this integration:
- Betting operators can add sportsbook features without building new infrastructure.
- Existing gaming platforms do not need major technical changes.
- Casino operators can easily expand into sports betting.
- Time and cost required to launch betting services are reduced.
Key Features of the Integration
The integration provides operators with:
- Betting markets across multiple sports
- Live betting options during matches
- Flexible betting types
- Advanced risk management tools
- Seamless backend integration
This allows platforms to remain competitive while scaling efficiently.
Industry Impact – Why This Matters
The online betting and gaming industry continues to grow rapidly worldwide. Operators are seeking faster launch times, lower operational costs, and flexible technical solutions.
The collaboration between TrueLabel and SOFTSWISS addresses this demand by allowing platforms to quickly deploy sportsbook features and expand services.
Major Players in the iGaming Industry
Some of the leading companies operating in the global iGaming sector include:
- SOFTSWISS
- Evolution Gaming
- Playtech
- EveryMatrix
- BetConstruct
- Pragmatic Play
- Entain
- Flutter Entertainment
These companies provide casino games, sportsbook solutions, platform software, and payment technologies to operators worldwide.
Current Betting Trends in 2026
Several key trends are shaping the industry:
- Mobile betting usage continues to rise.
- eSports betting is gaining popularity.
- AI and automation are improving risk management.
- Cryptocurrency and instant digital payments are expanding.
- Personalized betting experiences are becoming more common.
Future Growth Prospects
Industry analysts expect continued growth due to:
- More countries introducing regulated betting markets
- Increasing smartphone and internet penetration
- Expansion of live sports betting services
- Adoption of AI-driven betting platforms
- Ongoing shift toward digital entertainment
The global iGaming market is projected to maintain strong double-digit growth over the next few years.
Summary
| Point | Details |
| Integration | TrueLabel + SOFTSWISS Sportsbook |
| Benefit | Faster and easier betting platform launches |
| Features | Live betting, risk tools, multi-sports coverage |
| Industry Impact | Enables quicker operator expansion |
| Future Trend | Growth in mobile and AI-based betting |
Outcome
The integration of SOFTSWISS Sportsbook with the TrueLabel platform is expected to simplify and accelerate the launch of online sports betting services for operators worldwide. By reducing technical complexity and launch time, the partnership allows gaming companies to expand their offerings more efficiently and compete in the rapidly growing iGaming market.
As online betting demand continues to rise globally, solutions like this integration will likely encourage more operators to enter or expand within the sports betting segment, ultimately strengthening competition and innovation across the industry.
Source: Truelabel news
