HCL Technologies Launches AI-first MarTech Platform “Unica+” in India

Interestingly, Unica+ is already live at one of India’s largest financial institutions. The platform currently manages over 500 million customer accounts and handles 1.4 billion interactions across 28 languages.

What is HCL Unica+?

Unica+ is a next-generation Marketing Technology (MarTech) platform powered by Artificial Intelligence (AI) and Machine Learning (ML). Its goal is to help businesses run smarter campaigns, improve customer engagement, and deliver highly personalized experiences at scale.

Unlike traditional marketing tools that only collect data, Unica+ uses AI to analyze this data in real time and provide actionable insights.

What Does “Intelligence Economy” Mean?

HCL describes today’s business environment as moving from the Information Economy to the Intelligence Economy.

This means:

• Simply having data is no longer enough.
• Businesses must use AI to turn data into real intelligence.
• The ability to know when, where, and what a customer wants in real time—and delivering it instantly—is the foundation of this new economy.

Key Features of Unica+

1. AI Agents

Helps automate decision-making and optimize marketing campaigns quickly.

2. Hyper-Personalization

Delivers personalized offers and messages to each customer based on preferences and behavior.

3. Real-Time Intent Detection

Identifies customer intent in real time and ensures immediate response at the right moment.

4. Multi-Channel & Multi-Language Support

Works seamlessly across SMS, email, apps, WhatsApp, social media, and more—with support for 28 languages.

5. Scalable Performance

Capable of managing millions of customers and billions of interactions simultaneously in real time.

India-Specific Usage

Unica+ has already been adopted by a major financial institution in India:

• Managing 500 million customer accounts.
• Handling 1.4 billion customer interactions.
• Delivering communication in 28 different languages.

This proves its ability to operate at massive scale in diverse markets like India.

Business & Market Impact

• India’s MarTech industry is expected to touch USD 94 billion by 2030.
• With the growing demand for personalized customer experiences, Unica+ positions HCL as a leader in the MarTech space.
• The launch triggered positive investor sentiment, reflected in an uptick in HCL Technologies’ stock.

Data Privacy and Compliance

Built on the principles of Responsible AI, Unica+ ensures:

• Strict adherence to data privacy standards.
• Compliance with Indian and global regulations such as GDPR and DPDP Act 2023.
• Secure and transparent handling of customer data, boosting trust and reliability.

Challenges and Risks

• High Costs: Adoption may be easier for large enterprises but could be expensive for smaller businesses.
• Adoption Barriers: Teams will require training to fully leverage AI-powered marketing.
• Cultural & Language Diversity: Managing personalization across India’s vast linguistic and cultural base is complex.
• Cybersecurity Risks: As an AI-driven platform, it may face potential data security challenges.

Future Outlook

• In India: Likely to see widespread adoption in sectors such as banking, e-commerce, retail, telecom, and healthcare.
• Global Expansion: Unica+ is expected to scale beyond India and serve multinational corporations.
• AI Market Growth: The fusion of AI and MarTech will reshape global business strategies.
• HCL’s Growth Strategy: This launch strengthens HCL’s vision of innovation-led growth, positioning it among leading global MarTech players.

Outcome

HCL Technologies’ new AI-first MarTech platform “Unica+” marks a significant step for India’s digital economy.

• It empowers businesses to deliver real-time, hyper-personalized customer experiences.
• It supports revenue growth through smarter customer engagement.
• With strong data privacy measures and Responsible AI, it sets a new benchmark in marketing technology.

In the years ahead, Unica+ has the potential to not only transform the Indian market but also emerge as a global standard for AI-driven marketing platforms.