हिंदी में पढ़ने के लिए मेनू बार से हिंदी भाषा चयन करें।
India’s Fast-Moving Consumer Goods (FMCG) sector is undergoing a major transformation. As consumers increasingly prefer healthier, sustainable, and tech-driven products, leading companies are introducing new innovations, eco-friendly packaging, and digital experiences.
Here’s a comprehensive roundup of the latest product launches, mergers, and strategies from top consumer brands shaping the market in 2025
1. Hindustan Unilever (HUL) Launches “PureGlow” Skincare Range
HUL has unveiled its latest skincare line, PureGlow, formulated with natural ingredients such as neem, tulsi, and aloe vera. The company is targeting urban and semi-urban youth through influencer-led digital marketing and e-commerce channels. This marks HUL’s continued push toward the clean beauty segment.
2. ITC Introduces Healthy Snack Brand “NutriNosh”
ITC has entered the healthy snacks market with its new brand NutriNosh, featuring baked chips, protein bars, and oats-based biscuits. The company aims to double its health-focused food category share by 2026, reflecting growing consumer demand for nutritious alternatives.
3. Dabur India Launches Digital Ayurveda Platform “AyurSmart”
Dabur has launched AyurSmart, a personalized digital wellness app that recommends Ayurvedic products based on individual health profiles. The brand plans to expand this service internationally, marking a major step in the digital transformation of traditional Ayurveda.
4. Marico Expands Haircare Portfolio with “Parachute Botanics”
Marico has rolled out Parachute Botanics, a premium range of sulfate-free and paraben-free hair oils and serums. Designed for consumers seeking natural solutions, this line aligns with Marico’s goal to blend technology with nature-based formulations.
5. Nestlé India Enters Plant-Based Dairy with “Planté”
Nestlé India has launched Planté, a plant-based dairy drink made from almonds and oats. Targeted at health-conscious and lactose-intolerant consumers, this launch signals Nestlé’s entry into the fast-growing vegan beverage market in India.
6. PepsiCo India Introduces “HydraMax” Energy Drink
PepsiCo has launched HydraMax, an electrolyte-rich sports and energy drink. Aimed at fitness enthusiasts, it will compete directly with Coca-Cola’s Powerade in the sports hydration category. The brand will leverage influencer partnerships and sports sponsorships for its rollout.
7. Godrej Consumer Products Adopts 100% Recycled Packaging
Godrej Consumer Products has announced that by 2027, its entire product portfolio will shift to 100% recyclable plastic packaging. This sustainability initiative is part of the company’s mission to become carbon neutral and reduce environmental impact.
8. Colgate-Palmolive India Launches “Smiley Toothpaste” for Kids
Colgate has introduced Smiley Toothpaste, available in fun flavors and vibrant packaging for children. To support the launch, the company has rolled out a digital campaign titled “Smiley Heroes” to promote oral hygiene awareness among kids.
9. Amul Launches “Protein+ Milk” for Health Enthusiasts
Amul has expanded its product range with Protein+ Milk, offering 25% more protein than regular milk. The product caters to gym-goers and professionals focused on fitness and wellness, marking Amul’s entry into the high-protein dairy segment.
10. Britannia Introduces “SmartBake” Low-Calorie Biscuits
Britannia Industries has unveiled SmartBake, a new series of low-calorie, high-fiber, sugar-free biscuits targeting the health-conscious consumer base. The company expects the fitness snack market to grow by 30% by 2026.
11. Patanjali Unveils “Swasth Bharat Kit”
Patanjali Ayurved has launched the Swasth Bharat Kit, a collection of health and nutrition products including immunity boosters, organic foods, and herbal supplements. This move strengthens the brand’s positioning in both rural and urban markets.
12. Tata Consumer Products Launches “Tata Hydration+” Water Drink
Tata Consumer has introduced Hydration+, a vitamin and mineral-enriched water drink. The product is part of Tata’s broader “Smart Health Drinks Portfolio” aimed at hydration and wellness segments.
13. Parle Expands Portfolio with “Zero Sugar Delight” Cookies
Parle has entered the diabetic-friendly segment with Zero Sugar Delight cookies, catering to rising demand for sugar-free snacks. The company expects this category to contribute 15% growth to its biscuit portfolio over the coming quarters.
14. Reckitt Benckiser Introduces “Dettol Surface+” Disinfectant Spray
Reckitt has launched Dettol Surface+, a disinfectant spray providing 24-hour germ protection. The product is being promoted for both home and office hygiene use, enhancing Reckitt’s position in the household cleaning segment.
Industry Trends and Market Insights
- Health-focused and natural products have seen a YoY growth of 18% in 2025.
- The plant-based beverage market is expected to reach ₹6,000 crore by 2026.
- AI-powered health and digital wellness platforms are becoming a key FMCG strategy.
- Sustainable packaging adoption is rising rapidly, driven by consumer awareness and ESG goals.
Outcome
The FMCG landscape in India is evolving from traditional consumption to conscious and connected living. Brands are now blending health, sustainability, and digital engagement to create deeper consumer trust. With technology-driven innovation and eco-friendly initiatives, 2025 marks the beginning of a new era for consumer goods in India.
