Yaap Digital IPO Overview
Yaap Digital Limited is an integrated digital marketing, content and technology services company that caters to brands seeking digital-first engagement, performance campaigns, influencer marketing, data-driven advertising and AI-enabled solutions. It operates through a unified model combining creative storytelling, analytics and technology, with operations in India, UAE and Singapore.
The company is launching its Initial Public Offering (IPO) on the NSE SME / NSE Emerge platform to raise approximately ₹80.11 crore through a 100% fresh issue of equity shares. The issue is priced in the ₹138 – ₹145 per share band, with a lot size of 1,000 shares (requiring a ₹2,90,000 minimum retail investment at the upper band). The IPO opens on 25 February 2026 and closes on 27 February 2026, with expected listing around 5 March 2026.
Star investors like Mukul Agrawal and Sunil Singhania have picked up minority stakes ahead of the IPO, signaling confidence from marquee institutional backers.
IPO DETAILED INFORMATION
Issue Details
| Parameter | Details |
| IPO Type | SME |
| IPO Open Date | 25 February 2026 |
| IPO Close Date | 27 February 2026 |
| Allotment Date | 2 March 2026 (Expected) |
| Credit to Demat | 4 March 2026 (Expected) |
| Refund Initiation | 4 March 2026 (Expected) |
| Listing Date | 5 March 2026 (Tentative) |
| Price Band | ₹138 – ₹145 per share |
| Face Value | ₹10 per share |
| Lot Size | 1,000 shares |
| Min Investment (Retail) | ₹2,90,000 (2 lots) |
| sNII Investment | ~₹4,35,000+ (3 lots) |
| bNII Investment | ~₹10,15,000+ (7 lots) |
| Issue Size | ~₹80.11 cr |
| Fresh Issue | ₹80.11 cr (100% fresh) |
| Offer For Sale (OFS) | Nil |
| Total Shares Offered | 55,25,000 equity shares |
| Listing | NSE SME / NSE Emerge |
| Grey Market Premium (GMP) | Neutral / Flat (early indications) |
Issue Break-up
Approximate allocation will be as follows (based on IPO details reported):
| Category | Approx Allocation | Shares |
| Qualified Institutional Buyers (QIB) | ~47.5% | ~26,22,000 |
| Non-Institutional Investors (NII) | ~14.25% | ~7,87,000 |
| Retail Individual Investors (RII) | ~33.2% | ~18,36,000 |
| Market Maker | ~5.0% | ~2,80,000 |
| Total | 100% | 55,25,000 |
Selling Shareholders (OFS)
No Offer For Sale (OFS) — Entire IPO is a fresh issue, and no promoter shares are being sold as part of this listing.
Objects of the Issue (Fund Utilization)
Proceeds from the IPO are proposed to be used for:
- Part payment towards acquisition of GoZoop Online Private Limited (strengthens service portfolio).
- Capital expenditure for establishment of an AI-Led Short-Form Content Production Hub (enhances content capabilities).
- Working capital requirements (supports operations and campaign execution).
- Inorganic growth through unidentified acquisitions and general corporate purposes.
Lead Managers & Registrar
- Book Running Lead Manager (BRLM): Socradamus Capital Pvt. Ltd.
- Registrar to the Issue: MUFG Intime India Pvt. Ltd.
Promoters & Management
Yaap Digital’s promoters include:
- Atul Jeevandharkumar Hegde – Managing Director & Promoter.
- Sudhir Menon – Promoter & Director.
- Subodh Menon – Promoter & Director.
Pre-IPO promoter holding is around ~80% of the company’s equity.
COMPANY DETAILS
Incorporation & History:
Yaap Digital was incorporated on 9 March 2016 (initially as a private limited) and converted to a public limited company on 28 January 2025. It is headquartered in Mumbai, Maharashtra, with corporate office in Gurugram, Haryana.
Business Activities:
Yaap Digital provides end-to-end digital marketing, content creation, performance media, influencer engagement, UI/UX design, analytics and AI-powered marketing solutions to help brands connect with digital audiences across platforms. Its integrated digital services span planning, content creation, campaign execution and analytics across sectors including financial services, consumer goods, e-commerce and entertainment.
Geographic Presence:
- India (multiple cities)
- United Arab Emirates
- Singapore
Company employs over 100 professionals across markets.
Financial Snapshot
| Period | Revenue (₹ Cr) | PAT (₹ Cr) | EBITDA Margin |
| FY24 (Mar 2024) | ~112.55 | ~2.51 | 5.31% |
| FY25 (Mar 2025) | ~152.54 | ~11.93 | 10.26% |
| 9M FY26 (Dec 2025) | ~90.19 | ~9.21 | 10.26% (est) |
Shows strong revenue growth and improving profitability margins over recent years.
Company Strengths
- Integrated digital marketing model combining content, data and technology.
- Global presence across India, UAE and Singapore.
- AI-led capabilities with focus on short-form content production.
- Strategic acquisition funding (GoZoop) to expand service portfolio.
- Strong revenue growth trajectory over FY24–FY25.
- Experienced promoter management team.
- Marquee investors participating pre-IPO signalling validation.
Key Risks & Challenges
- Competition from large digital agencies and global marketing firms.
- Client concentration risk may impact revenues if major accounts reduce spend.
- Volatile advertising budgets tied to economic cycles can impact performance.
- SME listing volatility and lower liquidity on the NSE Emerge platform.
- Execution risk in AI & acquisition integrations may strain resources.
Disclaimer
This is for educational and informational purposes only and does not constitute investment advice. Investors should read the Red Herring Prospectus (RHP) and consult certified financial advisors before making decisions. Past performance does not guarantee future results.
