Enterprise technology company Loyyal has launched Perxi AI, a new AI-powered solution designed to help small and medium-sized businesses (SMEs) easily create and manage customer loyalty programs through WhatsApp.
The company says businesses no longer need expensive software or technical teams, as the entire loyalty system operates directly inside WhatsApp chats.
About Loyyal
Loyyal is a global technology company that develops loyalty and payment solutions for enterprises. The company focuses on transforming traditional loyalty programs using modern technologies such as AI and digital platforms to improve customer engagement and retention.
What is Perxi AI?
Perxi AI is an AI-powered agent that allows businesses to manage loyalty and rewards programs directly through WhatsApp.
Both businesses and customers can use the system without downloading any additional apps, making it simple and accessible.
What is a Loyalty Program?
A loyalty program is a marketing strategy in which companies reward customers with points, discounts, cashback, or special offers when they make repeated purchases, encouraging them to return.
How Does Perxi AI Loyalty Program Work?
- A customer makes a purchase from a business.
- The system automatically assigns reward points.
- Customers can check their points via WhatsApp chat.
- Points can later be redeemed for discounts or rewards.
- Customers return to the same business for future purchases.
This creates benefits for both customers and businesses.
Key Features of Perxi AI
Loyalty Program via WhatsApp
Businesses and customers can manage rewards, offers, and loyalty data directly through chat.
Simple and Cost-Effective
No need for expensive software or dedicated technical teams.
Multi-Language Support
The AI agent can communicate in multiple languages, making it suitable for global markets.
Customer Insights & Analytics
Businesses receive insights into customer behavior, repeat visits, and offer performance.
Why Is It Important for SMEs?
Earlier, loyalty programs were mostly used by large corporations due to high implementation costs. Perxi AI now makes these tools accessible to small businesses as well.
This helps businesses retain customers and potentially increase sales.
Future Plans
Loyyal plans to expand Perxi AI by adding financial and payment-related features, allowing businesses to handle additional operations within WhatsApp.
CEO Statement
According to the company’s CEO, Perxi AI will help level the playing field, enabling small businesses to use the same advanced customer retention tools as large enterprises.
Outcome
Perxi AI represents an important step toward making loyalty programs more accessible to businesses worldwide. By leveraging WhatsApp, a widely used platform, customer engagement and retention can become simpler and more effective.
Source: prnewswire perxiai
